Historical research paper Example | Topics and Well Written Essays - 2500 words

Historical - Research Paper Example The main objective of the self-strengthening movement in China was to restore values, implied by the term strength, to the weakened country through the introduction of western learning and technology. Kim (2004) identified that students, both at home and abroad, acquire western languages, thoughts and science. Shipyards, arsenals and factories, were based on the western models. Indeed, self-strengthening movement influenced uniquely to the cultural, social, economic and political situation in China (Twitchett 129). The period between 1861 and 1895 is referred self-strengthening movement period of institutional reforms started during the late Qing Dynasty after a series of concessions and military defeat to foreign powers. Most of the ruling elites still subscribed to a conservative Confucian worldview. However, with China’s serious defeats in the first and second Opium Wars, officials debated on the way forward. Kim (2004) pointed out that the officials argued that in order to reinforce itself against the West, the adoption of western military armaments and technology was inevitable. They agreed that shipyards and arsenal shall be established and to hire foreign advisers to enlighten Chinese artisans to fabricate such wares in China (Fairbank 37). Kim (2004) divided the activities of the movement into three phases. The first phase, which lasted from 1861 to 1872, accentuated the adoption of western machines, scientific knowledge, firearms, training of diplomatic and technical personnel through the development of a diplomatic college and office. The second phase lasted from 1872 to 1885. This phase concentrated its attention on modernizing industries, agriculture and commerce as well as to the creation of wealth in an attempt to strengthen the economy (Pong 79). Finally, during the third phase, which occurred between 1885 and 1895, modernization

Educational Purpose Essay Example for Free

Educational Purpose Essay Since childhood, I have always wanted to be an educator. This is because I have always considered education as an essential need. It is certainly because education makes one civilized. It is also through education that the potential of one person is maximized. Significantly, it is the way by which one gains knowledge which is very useful in everyday life. Education is also the means which will make it possible for individuals to achieve his or her dreams. In addition, education is necessary in order to mould one to discern what is right from wrong. Hence, education is one of the most important factors for people to exist in a peaceful and civilized society. Additionally, as widely recognized, being a teacher is the noblest profession. It is not only because teachers educate but also because they are considered as the second parent of the students. Hence, it is not only the intellectual aspect that teacher develops but also the emotional and psychological aspect of the student. Teachers are necessary in forming better persons in the society. Notably, in all these endeavors, the teacher does not merely exert effort and time but also extends care, concern, and love to his or her students. It is for these zealous purposes that I longed to be an educator. In the educational system today, many problems can be observed. The most common and old probably is diversity or socio-cultural differences. Even in the older times, diversity has always been a barrier for most of students. I had my own share of difficulty when it comes to the issue of socio-cultural differences. I have experienced being avoided in debates whenever I attempted to join. Being a person having a different skin color and language makes it difficult to be accepted by the majority. However, being different among the majority has challenged me to break the barriers that impede me from achieving my goals. I know that there are thousands who had experienced and is experiencing what I have been through. As such, I am inspired to make ways on eliminating diversity that hinders other students from pursuing their dreams. Meanwhile, school is considered as the second home of students. Hence, schools should be made as a place for freedom regardless of race, culture, gender, age, and socio-economic status. Another problem that is plaguing the education system is commercialization. Education has been said to be a right of every individual. However, as educational fees continue to increase, the burden to the poor is becoming heavier because the value is making it difficult for the poor to afford. Hence, education is becoming a privilege for the rich. Furthermore, the continued commercialization of education is affecting the quality of education because of competition among schools. At the same time, commercialization deviate the labor market and creates labor shifting. This happens especially when schools offer short courses when the employment demands for graduate courses. Education, as such, is one of the necessities for us to be able to achieve our dreams. A student goes to school to be educated so that someday he will have the employment he has desired for. However, the real situation would merely disappoint the student. It is of no doubt that the technological innovation has affected the drastic change in labor demand. In addition, the nation is also highly industrialized. Hence, the labor offered are those related to technology and industry. This fact puts the students of social sciences in a disadvantaged position because they have a narrower chance of employment in a highly technical and industrialized society. It has been said that education is the window to a student’s dream. Thus, the curriculum should correspond to the need of the society and at the same time aid in the fulfillment of the student’s dream.

Human Cloning Essay -- Clones, Cloning Essays

Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21. Human Cloning Essay -- Clones, Cloning Essays Cloning humans has recently become a possibility. It is achieved by the production of a group of identical cells or organisms that all derive from a single individual (Grolier 220). It is not known when cloning humans really became a possibility, but it is known that there are two possible ways that we can clone humans. The first way involves splitting an embryo into several halves and creating many new individuals from that embryo. The second method of cloning a human involves taking cells from an already existing human being and cloning them, in turn creating other individuals that are identical to that particular person. With these two methods almost at our fingertips, we must ask ourselves two very important questions: Can we do this, and should we? There is no doubt that many problems involving the technological and ethical sides of this issue will arise and will be virtually impossible to avoid, but the overall idea of cloning humans is one that we should accept as a possible r eality for the future. Cloning humans is an idea that has always been thought of as something that could be found in science fiction novels, but never as a concept that society could actually experience. "It is much in the news. The public has been bombarded with newspaper articles, magazine stories, books, television shows, and movies as well as cartoons ¡Ã‚ ¨, writes Robert McKinnell, the author of Cloning: A Biologist Reports (24). Much of this information in these sources leads the public in the wrong direction and makes them wonder how easy it would be for everyone around them to be cloned. Bizarre ideas about cloning lie in many science fiction books and scare the public with their unbelievable possibilities. David Rorvik wrote a highly controversial book entitled In His Image. In it he describes the story of a wealthy man who decides to clone himself. He is successful in doing this and causes quite an uprise in his community. This book was written in the late seventies and even then, societies reaction to the issues of human cloning was generally a negative one. We face a problem today even greater than the one in this book and it involves the duplication of human beings in a society that has always been known for its diversity. The main issue as to whether or not human cloning is possible through the splitting of embryos began in 1993 when experimentation was done at George W... ...nkind, ¡Ã‚ ¨ Time (June 21-27): 63-76. Grolier, Thomas. Can We Still Talk. New York: Chelsea House Publishers, 1994. Hamilton, Bernard. Cloning of embryos. New York: Holt, Rinehart and Winston, Inc., 1991. Habgood, John.  ¡Ã‚ §Manipulating mankind. ¡Ã‚ ¨ Nature, Vol. 365 September 23, 1993: 3 04. Kolberg, Rebecca.  ¡Ã‚ §Human Embryo Cloning Reported. ¡Ã‚ ¨ Science, October 29, 1993, Vol.262: 652-653. McCormick, Richard A.  ¡Ã‚ §Should we clone humans? ¡Ã‚ ¨ Christian Century, November 17- 24, 1993: 1148-1149. P. J.  ¡Ã‚ §The pros and cons of freedom of access to human genome data ¡Ã‚ ¨, Nature, Vol. 333 June 23, 1988: 692. McKinnell, Robert. Cloning: A Biologist Reports. Boston: Houghton Mifflin Company, 1989. Radford, Tim.  ¡Ã‚ §Designing the Next Generation. ¡Ã‚ ¨ World Press Review, March 1994: 22-23. Rorvik, David. In His Image. New York: Harper & Row Publisher, 1992. Shah, Dilip M.  ¡Ã‚ §Engineering Herbicide Tolerance in Transgenic Plants. ¡Ã‚ ¨ Science, July 25, 1986: 478. Watson, Traci.  ¡Ã‚ §Seeking the wonder in a mote of dust. ¡Ã‚ ¨ U.S. News & World Report, October 3, 1994: 66. Voelker, Roger B.  ¡Ã‚ §Who ¡Ã‚ ¦s Afraid of the Human Genome? ¡Ã‚ ¨ Hastings Center Report, July/August 1989: 19-21.

Course Project †Privacy, Security & Confidentiality Training Essay

As we are all aware the Medical Records department has changed by leaps and bounds over the past 20 years with The Health Insurance Portability and Accountability Act of 1996 (HIPAA) and The American Recovery and Reinvestment Act/The Health Information Technology for Economic and Clinical Health Act (ARRA/HITECH) Act 2009 the face of HIT is forever changed. Told we as Health Information Professionals have a plethora of individual patients’ private information at our fingertip and it is paramount that we handle this information with the utmost care. During this training session we are going to go over some of the most important privacy and security components to insure that everyone knows what the rules are, and how to protect the not only the patients information, but also the HIT department and you as the HIT professional. Today we will cover the high points on: * Privacy, Security, and Confidentiality * Regulations that have impacted privacy and security * The Privacy Rule The Security Rule * HITECH Privacy and Security * HIM Role in Privacy, Security, and Confidentiality Privacy, Security, and Confidentiality It is our jobs as health information management (HIM) professionals to ensure the privacy, security and confidentiality of our patients’ personal health information. This has been the fundamental principle for the health information profession throughout its eighty year history. Today the HIM professional must continue to face the challenges of maintaining the privacy and security of the patient information. Although this might sound like a simple task, it grows in complexity as information becomes more and more technical and is distributed through electronic systems. The challenge of this responsibility has also increased due to the constantly changing legislative and regulatory environment. Regulations that have impacted privacy and security  The two regulatory acts that have impacted the health information department the most are: * The Health Insurance Portability and Accountability Act of 1996 (HIPAA) * The American Recovery and Reinvestment Act of 2009 (ARRA) * Modifications to the HIPAA Privacy, Security, and Enforcement Rules the Health Information Technology for Economic and Clinical Health Act; Proposed Rule According to the Department of Health and Human Services (HHS) â€Å"the major goal of the HIPAA privacy rule is to assure that individuals’ health information is properly protected while allowing the flow of health information needed to provide and promote high quality health care and to protect the public’s health and well-being. The Rule strikes a balance that permits important uses of information, while protecting the privacy of people who seek care and healing. Given that the health care marketplace is diverse, the Rule is designed to be flexible and comprehensive to cover the variety of uses and disclosures that need to be addressed. † (Summary, 2003) Where HIPAA was written in an attempt to protect the patients’ medical records by imposing regulation to address the patient confidentiality the HITECH Act added the necessary requirements concerning the privacy and security for the health information that is so frequently being passed through technology in more diverse ways through third party administrators, businesses and individuals. With the rapidly growing use of technology it became necessary to write rules that would also address the information being sent to all business associates as well. The Privacy Rule The privacy rule set the floor in the necessary safeguards to be implemented in protected health information (PHI) across all media. It protects individuals’ medical records and other individually identifiable health information created or received by individuals or others. It protects the individuals’ health information by regulating the circumstances under which covered entities may use and disclose protected health information and by requiring that everyone have safeguards in place to protect the privacy of the information. In addition it states that covered entities are required to have contracts or other arrangements in place with business associates that perform functions for or provide services to the covered entity, and that required access to protected health information to ensure that these business associates likewise protect the privacy of the health information. Lastly it gives individuals rights with respect to their protected health information, including rights to examine and obtain a copy of their health records and to request corrections. The Security Rule The security rule applies only to protected health information in electronic form. It requires covered entities to implement certain administrative, physical, and technical safeguards to protect this electronic information. And also that covered entities have contracts in place with their business associates that the business associates will appropriately safeguard the electronic protected health information they receive, create, maintain, or transmit on behalf of the covered entities. HITECH Privacy and Security The purpose of the HITECH act was to strengthen the privacy and security protections through * Extending privacy and security protections to business associates of covered entities * Establishing new limitations on the use and disclosure of protected health information for marketing and fundraising purposes * Prohibiting the sale of protected health information Requiring the consideration of a limited data set as the minimum necessary amount of information * Expanding individual’s rights to access of their protected health information * Expanding individual’s rights to receive an accounting of disclosures of their protected health information * Expanding individual’s rights to obtain restrictions on certain disclosures of protected health information to health plans HIM Role in Privacy, Security and Confidentiality As the demands for health information become more diverse, health information management (HIM) professionals use their expertise to protect health information and ensure the right information is available to the right people at the right time. Successful privacy, security, and confidentiality programs depend on HIM professionals, the experts on the applicable rules and regulations who are skilled in managing healthcare data. For example, HIM professionals ensure privacy and security programs meet regulatory requirements. Once a program is in place, HIM professionals use their expertise to monitor and audit the program to ensure compliance. HIM professionals hold diverse roles such as organizational and corporate privacy officers, compliance officers, and are change agents in policy development. Sample job descriptions include: Privacy Officer and Security Officer. HIM professionals advocate for strong privacy and security programs as electronic health record (EHR) systems are implemented and upgraded. HIM professionals provide the functional requirements for electronic health information, taking into account federal and state laws, including e-discovery, to ensure appropriate access, use, and disclosure of health information. HIM professionals also impact privacy, security, and confidentiality standards, laws, and regulations outside of their organization. Volunteering on state HIT and HIE initiatives, responding to public comments periods, and looking for ways to participate on standards development groups such as HL7 and HIEs are a few ways HIM professionals may influence and affect change. Organizations count on HIM professionals’ skill sets. The convergence of people, processes, regulations, structure, standards and system design is vital to the organization. Sound privacy, security, and confidentiality practices lead to more effective management of health information, contributing to safe, high-quality patient care. (AHIMA, 2011) Conclusion: We as health information professionals are given the task of protecting thousands of individuals’ private health information every year. We have taken an oath to protect this information and to show the patient respect and reverence when relaying any amount of information to other individuals, be it an inside entity or a business associate. It is up to each of us to do our duty and insure that we follow the guidelines to the letter. We must be vigilant in our daily tasks as well as seeing that we are constantly learning new things to help us do our job better. The Code of Ethics each HIM professional must adhere to states that â€Å"The HIM professional has an obligation to demonstrate actions that reflect values, ethical principles, and ethical guidelines. The American Health Information Management Association (AHIMA) Code of Ethics sets forth these values and principles to guide conduct. The code is relevant to all regardless of their professional functions, the settings in which they work, or the populations they serve. These purposes strengthen the HIM professional’s efforts to improve overall quality of healthcare. † (American Health Information Management Association Code of Ethics, 2011)

Women’s contemporary work

In the United States the labor market is strongly segregated according to sex: there are distinctive men's and women's occupations, jobs, and work tasks. Examples of women's gender-non-traditional occupations are: engineer, manager of a private business, technician, police officer, auto mechanic. This work reveals some of these hidden aspects of women's work. In different ways, the studies reported here point to the pervasiveness of gender as an organizing principle in the world of employment. The first goal of this paper is to identify the systematic and institutionally created and reinforced dimensions of women's work experience. The paper shows how gender affects the ways in which women are included in the labor force, the impact of work technologies, the threat of sexual harassment, government policy toward workers, the accessibility of labor organizations, the ability to protest collectively, and employed mothers' attitudes toward their work lives as related to the division of labor at home. Today the majority of working-age women (18-64) are in the labor force. Single and divorced women tend to have higher labor force participation rates than married or older widowed women, but marital status is having a decreasing effect on women's chances of working for pay. Although giving birth has traditionally been a reason for women to drop out of paid work and begin full-time homemaking, as the labor force participation rate for women has increased, the rate for mothers of young children has increased even faster. By 1983, half of all mothers of two-year-olds were in the labor force, and the proportion of women working increased with the age of the youngest child (Waldman 1983). Over their lifetimes, virtually all women will spend more years in the labor force than as child rearers. Most women, like most men, work as individuals for large or small companies and agencies; the family enterprise has virtually disappeared. The last holdout, the family farm, has largely gone under in the 1980s farm crisis. In 1983, 93 percent of employed women were wage and salary workers, working neither for themselves nor in family businesses, but for companies and businesses. Women workers are important to all industrial sectors. Women are more than 50 percent of the workers in retail trade; finance, insurance, and real estate; and services, particularly entertainment, health, hospitals, elementary and secondary education, welfare, and religion. Only in agriculture, mining, and construction are women less than 20 percent of the workers. Fox and Hess-Biber (1984) have summarized the extensive body of research on women workers: The occupations held by women are concentrated in the secondary labor market – jobs characterized by low wages, poor working conditions, little chance for advancement, lack of stability, and personalized employer/employee relations conducive to arbitrary and capricious work discipline. Although there has been some limited decline in sex segregation since 1970, the work world remains basically segregated into men's jobs and women's jobs. Even the slight decline appears less positive when examined closely: women tend to be able to enter previously male work when those occupations are declining in power and status and males are able to find better jobs elsewhere. On the whole, women have been able to increase their numbers in the labor force because the occupations and industries into which they are segregated have been expanding their need for labor. The barriers to occupational change are extensive, and involve both public and private patriarchy: childhood socialization of boys and girls to want different work, discriminatory practices of career counselors and employment firms, corporate personnel practices, harassment by male coworkers, failure of government to require affirmative action, reluctance of women to face the battles and hostilities that would result from their entering nontraditional work, child care responsibilities, and the refusal or inability of husbands to share housework and child care equally. Women's wages tend to be lower than men's even within the same occupational groupings, whether these are professional subspecialties or blue-collar work. On the whole, women and men do not work in the same occupations. The expansion of women's paid work since World War II has been less in professional or highly paid technical work, and more in service occupations characterized by low pay and lack of promotion opportunities. In some cases the hierarchical relationship of men and women is built directly into the work structure of individuals. The relation of an executive secretary to an executive is that of an â€Å"office wife†. In other cases the hierarchy is occupational. Staff doctors, predominantly male, leave orders for hospital nurses (predominantly female) to carry out. Management of the labor force is a white male prerogative. Although low-level management positions may be filled by women, 96. 5 percent of persons making $50,000 or more in executive, administrative, or managerial positions in the 1980 census were males; 94. 9 percent were white males. Among members of professional specialties making $50,000 or more, 96 percent were male and 90 percent were white males (U. S. Census Bureau 1980). The higher-level managers not only manage the labor force, they also set and carry out the policies and programs of business, public administration, education, medicine, and other fields. Nor does government offer an antidote to disproportionate male power. In 1982, women were only 12 percent of state legislators and 6 percent of mayors; in 1983 they were only 4 percent of the U. S. Congress (U. S. Census Bureau 1985). Promotion tracks tend to require a flow of family work mothers generally lack. Promotion in skilled and semiskilled blue-collar jobs typically depends not on outside schooling but on on-the-job training. Skilled workers such as electricians and plumbers are trained through apprenticeships, many of which require nighttime classes for several years. This may contribute to the fact that women were only 7 percent of registered apprentices in 1991. Semiskilled workers learn their jobs often in training programs that take place in overtime. This means that women are excluded from such training because they are less likely to have a family member available to care for their children (Kemp 247). An increasing amount of control over women's daily labor is held by employers, not husbands. Husbands may willingly accept, even urge, wives to engage in less homemaking and child care in recognition that what women can buy with the money they earn working may be more valuable than what they can produce through their unpaid labor at home. What they can buy depends on what goods and services companies offer; in other words, what employees are paid to do. The goods and services that are produced, the conditions of the work that produces them, and the market relations under which they are offered to clients and customers are all hierarchically ordered. American society is capitalist. The increase of public patriarchy is an increase in the power of corporate managers and the upper class. It is an increase in the power of higher-level men at the expense of the erstwhile privileges of lower-level men. Upper-level men continue to have stay-at-home wives and in addition have women employees, whereas lower-level men have either no wives or working wives and are themselves employees. They obtain goods and services to the extent that the decision-making elite considers the provision of such goods and services to be in the interest of the elite, and to the extent that the men's wage levels or other statuses permit. Although the benefit is largely to the upper-level men, it is not only to them. The jobs of many working women are oriented to giving â€Å"service with a smile,† making life nicer for men at all levels (Hochschild 1983). Examples range from television entertainers, provided free by advertisers to everyone with access to a television set, to airline flight attendants, provided by airlines to those who can afford to fly. It could be said that under public patriarchy, women are provided as a public good for all men. Poorer men who could never afford homemaker wives may now receive the services of working women, albeit at a much lower level. For example, men in some public chronic care hospitals have their beds made and rooms cleaned by women workers. Women's benefit from public patriarchy depends on their economic class and their family status. Although women's wages are well below men's, professional women's wages are higher than unskilled women's wages. Clearly, what can be bought can be bought better by those with more income. The career woman combines freedom and income to a greater extent than other women except those with clear title to inherited wealth. Those who perceive themselves as powerless and fit mainly for motherhood will reject policies and practices connected with public patriarchy. These particulars may be less matters of income and more matters of education and class background. Low-income women may be better off under the programs of the welfare state than under the power of lowincome husbands. Women may get both jobs in the public sector and services from the public sector. Services to low-income people are provided to women as well as men (such as free television or Medicaid hospital beds). Married women at most levels of the class system may enter the welfare system when they become divorced. Compared with husbands, public agencies may be more reliable, more amenable to negotiation, and less likely to become violent while drunk. The increase in working women and the increasing importance of public patriarchy have various implications for men and women. Lower wages and job segregation for women assure the continuation of male domination. Speaking of the relation between women's low wages in public and their subordination in the family, Heidi Hartmann ( 1981b) says, â€Å"The lower pay women receive in the labor market both perpetuates men's material advantage over women and encourages women to choose wifery as a career. Second, then, women do housework, childcare, and perform other services at home which benefit men directly. Women's home responsibilities in turn reinforce their inferior labor market position† (p. 22). Thus public patriarchy continues to uphold private patriarchy even as it undercuts and changes it. Just as women differ from each other, so they share a number of common features almost irrespective of their race, class, and family responsibilities. All women's wages are lower than those of equivalently skilled and qualified men; all women are vulnerable to stereotypical assumptions about their aptitudes and their commitment to work, in particular, about the potential impact of their current or future children upon their work; all women are vulnerable to sexual harassment. Despite the factors which distinguish women from each other, it is still possible to discuss the disadvantages that women suffer as a group. Minority women are differentially affected by the change. Black men and women have always been subject to a patriarchy originating outside of, and destructive to, their family structure. In the early stages of the women's movement some feminists seemed to envy black women their freedom from the private patriarchy of black husbands, without recognizing the oppression they suffered from the public patriarchy of white, male-dominated society. For black women and for other minorities, the family can be both a source of oppression and a protection against the worst excesses of capitalism. It has been suggested that there are very likely to be increased opportunities – in terms of both recruitment and promotion – for women in the field of computing as a consequence of its internal organisational shifts. Commentators are divided as to whether the kinds of social and communication skills which are now seen as critical for such work are attributable to nature or nurture, but are united in thinking that we are more likely to find them in women than in men. Women, typically, are seen as more empathetic, creators of harmony as opposed to hostility, of co-operation. The new technologies associated with computers are being hailed or decried as the basis of a new revolution for women. Women's labor force participation remains high for all ages and marital statuses. But past experience has made it clear that employment in occupations may expand or contract with economic change. There is evidence that the high-tech economy will automate some of the services and clerical work that have been the mainstay of women's employment. One possibility is that decreased employment will send women back into the home. Housewife† has often been a euphemism for â€Å"unemployed,† and may become so to a greater extent. It is not clear, however, that unemployed women will in fact become housewives supported entirely by their husbands (Bose 90). Private patriarchy declined in part because many men did not see a benefit to themselves in supporting a wife. Perhaps unemployed women will become divorced unemployed women. Perhaps they will become welfare mothe rs subject to a particularly important part of the public patriarchy. Perhaps they will find jobs in newly developing industries. All of these changes have taken place within a relatively short space of time. There is no denying that women's employment rights have radically increased in that time. But for all of this, women still earn a great deal less than men (if full-time and part-time women workers are considered together, about 70 per cent of men's hourly wages). Occupational segregation has remained almost constant to date and women are still concentrated, for the most part, at the bottom of the wage hierarchy. A few women have broken through one or more layers of glass ceiling, but the majority remains in jobs which, however demanding and skilled, pay less than those jobs in which men work. The social division of labor is maintained. Women do women's work and men do men's work, both in the home and in the paid work place. Women's work is low paid or unpaid; men's work is higher-paid, enabling men on the whole to buy women's work both at home and in the market. Control over social policies remains in the hands of men.

Major General Darius N. Couch - Civil War

Major General Darius N. Couch - Civil War Darius Couch - Early Life Career: The son of Jonathan and Elizabeth Couch, Darius Nash Couch was born in Southeast, NY on July 23, 1822.   Raised in the area, he received his education locally and ultimately decided upon pursuing a military career.   Applying to the US Military Academy, Couch received an appointment in 1842.   Arriving at West Point, his classmates included George B. McClellan, Thomas Stonewall Jackson, George Stoneman, Jesse Reno, and George Pickett.   An above average student, Couch graduated four years later ranked 13th in a class of 59.   Commissioned as a brevet second lieutenant on July 1, 1846, he was ordered to join the 4th US Artillery. Darius Couch - Mexico Interwar Years: As the United States was engaged in the Mexican-American War, Couch soon found himself serving in Major General Zachary Taylors army in northern Mexico.   Seeing action at the Battle of Buena Vista in February 1847, he earned a brevet promotion to first lieutenant for gallant and meritorious conduct.   Remaining in the region for the remainder of the conflict, Couch received orders to return north for garrison duty at Fortress Monroe in 1848.   Sent to Fort Pickens in Pensacola, FL the following year, he took part in operations against the Seminoles before resuming garrison duty.   As the early 1850s passed, Couch moved through assignments in New York, Missouri, North Carolina, and Pennsylvania.    Possessing an interest in the natural world, Couch took a leave of absence from the US Army in 1853 and conducted an expedition to northern Mexico to collect specimens for the recently-established Smithsonian Institution.   During this time, he discovered new species of kingbird and spadefoot toad which were named in his honor.   In 1854, Couch married Mary C. Crocker and returned to military service.   Remaining in uniform for another year, he resigned his commission to become a merchant in New York City.   In 1857, Couch moved to Taunton, MA where he assumed a position at his in-laws copper fabrication firm. Darius Couch - The Civil War Begins: Employed in Taunton when the Confederates attacked Fort Sumter beginning the Civil War, Couch quickly volunteered his services to the Union cause.   Appointed to command the 7th Massachusetts Infantry with the rank of colonel on June 15, 1861, he then led the regiment south and aided in constructing defenses around Washington, DC.   In August, Couch was promoted to brigadier general and that fall received a brigade in McClellans newly-formed Army of the Potomac.   Training his men through the winter, he was further elevated in early 1862 when he took command of a division in Brigadier General Erasmus D. Keyes IV Corps.   Moving south in the spring, Couchs division landed on the Peninsula and in early April served in the Siege of Yorktown. Darius Couch - On the Peninsula: With the Confederate withdrawal from Yorktown on May 4, Couchs men took part in the pursuit and played a key role in halting an attack by Brigadier General James Longstreet at the Battle of Williamsburg.   Moving towards Richmond as the month progressed, Couch and IV Corps came under heavy assault on May 31 at the Battle of Seven Pines.   This saw them briefly forced back before repelling Major General D.H. Hills Confederates.   In late June, as General Robert E. Lee commenced his Seven Days Battles, Couchs division retreated as McClellan withdrew east.   In the course of the fighting, his men took part in the Union defense of Malvern Hill on July 1.   With the failure of the campaign, Couchs division was detached from IV Corps and sent north. Darius Couch - Fredericksburg: During this time, Couch suffered from increasingly ill health.   This led him submit a letter of resignation to McClellan.   Unwilling to lose a gifted officer, the Union commander did not forward Couchs letter and instead had him promoted to major general to date from July 4.   While his division did not participate in the Second Battle of Manassas, Couch led his troops into the field in early September during the Maryland Campaign.   This saw them support VI Corps attack at Cramptons Gap during the Battle of South Mountain on September 14.   Three days later, the division moved towards Antietam but did not take part in the fighting.   In the wake of the battle, McClellan was relieved of command and replaced with Major General Ambrose Burnside.   Reorganizing the Army of the Potomac, Burnside placed Couch in command of II Corps on November 14.   This formation was in turn assigned to Major General Edwin V. Sumners Right Grand Division.   Marching south towards Fredericksburg, II Corps divisions were led by Brigadier Generals Winfield S. Hancock, Oliver O. Howard, and William H. French.   On December 12, a brigade from Couchs corps was dispatched across the Rappahannock to sweep the Confederates from Fredericksburg and allow Union engineers to construct bridges across the river.   The next day, as the Battle of Fredericksburg commenced, II Corps received orders to assault the formidable Confederate position on Maryes Heights.   Though Couch vehemently opposed the attack feeling that it would like be repulsed with heavy losses, Burnside insisted that II Corps move forward. Advancing early that afternoon, Couchs predictions proved accurate as each division was repelled in turn and the corps sustained over 4,000 casualties.          Darius Couch - Chancellorsville: Following the disaster at Fredericksburg, President Abraham Lincoln replaced Burnside with Major General Joseph Hooker.   This saw another reorganization of the army that left Couch in command of II Corps and made him the senior corps commander in the Army of the Potomac.   For the spring of 1863, Hooker intended to leave a force at Fredericksburg to hold Lee in place while he swung the army north and west to approach the enemy from behind.   Moving out in late April, the army was across the Rappahannock and moving east on May 1.   Largely held in reserve, Couch became concerned about Hookers performance when his superior appeared to lose his nerve that evening and elected to shift to the defensive after the opening actions of the Battle of Chancellorsville.    On May 2, the Union situation worsened when a devastating attack by Jackson routed Hookers right flank.   Holding his section of the line, Couchs frustrations grew the following morning when Hooker was rendered unconscious and possibly sustained a concussion when a shell hit a column he was leaning against.   Though unfit for command after awakening, Hooker refused to turn full command of the army over to Couch and instead timidly played out the battles final stages before ordering a retreat north.   Quarreling with Hooker in the weeks after the battle, Couch requested reassignment and left II Corps on May 22.   Darius Couch - Gettysburg Campaign: Given command of the newly-created Department of the Susquehanna on June 9, Couch quickly worked to organize troops to oppose Lees invasion of Pennsylvania.   Utilizing forces largely comprised of emergency militia, he ordered fortifications built to protect Harrisburg and dispatched men to slow the Confederate advance.   Skirmishing with Lieutenant General Richard Ewell and Major General J.E.B. Stuarts forces at Sporting Hill and Carlisle respectively, Couchs men helped ensure that the Confederates stayed on the west bank of the Susquehanna in the days prior to the Battle of Gettysburg.   In the wake of the Union victory in early July, Couchs troops aided in the pursuit of Lee as the Army of Northern Virginia sought to escape south.   Remaining in Pennsylvania for most of 1864, Couch saw action that July when he responded to Brigadier General John McCauslands burning of Chambersburg, PA.          Darius Couch - Tennessee the Carolinas: In December, Couch received command of a division in Major General John Schofields XXIII Corps in Tennessee.   Attached to Major General George H. Thomas Army of the Cumberland, he took part in the Battle of Nashville on December 15-16.   In the course of the fighting on the first day, Couchs men aided in shattering the Confederate left and played a role in driving them from the field a day later.   Remaining with his division for the rest of the war, Couch saw service during the Carolinas Campaign in the final weeks of the conflict.   Resigning from the army in late May, Couch returned to Massachusetts where he unsuccessfully ran for governor.   Darius Couch - Later Life: Named the customs inspector for the Port of Boston in 1866, Couch only briefly held the post as the Senate did not confirm his appointment.   Returning to business, he accepted the presidency of the (West) Virginia Mining and Manufacturing Company in 1867.   Four years later, Couch moved to Connecticut to serve as the quartermaster-general of the states militia.   Later adding the position of adjutant general, he remained with the militia until 1884.   Spending his final years in Norwalk, CT, Couch died there on February 12, 1897.   His remains were interred at Mount Pleasant Cemetery in Taunton.   Ã‚   Selected Sources Blue Gray Trail: Darius CouchUS Army History: Chancellorsville Staff RideAztec Club: Darius Couch

Enola Gay essays

Enola Gay essays Protests over the public display of the Enola Gay, the plane that dropped the atomic bomb on Hiroshima in WWII, serve as an important symbol of the public struggle between conservative and political ideologies in America. History is largely written by the victors, and it is the victor of this ideological struggle that will shape America's further interpretations of the war. As such, as the protesters urged a display of victim's names alongside the Enola Gay, they are symbolically asking for America to redefine its ideas about the root causes and ultimate costs of Human memory is notoriously fallible, and society's recollection of history is largely dependent on what is written in books, academic journals, and what is portrayed in the media. However, our records of history of are largely often determined by social and political concerns. It is commonly said, that history is written by the victors. As such, the current clash of ideologies over the Enola Gay is more than a simple debate over facts; it is a war between clashing ideologies for who will ultimately be able to write the history of America's use of the atomic bomb. Today, America is often torn between conservative and liberal political ideologies. This division can be seen in current political debates about abortion and health care, and even in campaigns for the Perhaps one of the most identifiable symbols of this ideological debate emerged in recent controversy over the Enola Gay. The Enola Gay is the airplane that dropped America's atomic bomb on Hiroshima (Thomas). As such, it is intimately tied up in America's memory of the war, and interpretations of the justification for dropping the bomb. In short, liberals see the Enola Gay as symbolic of America's destructive war-like tendencies and disregard for human suffering, while conservatives see the ...

JUNG Surname Meaning and Origin

JUNG Surname Meaning and Origin The Jung  surname means young, and was often used to distinguish the younger of two men with the same name, such as a son from a father or the younger of two cousins. It derives from the German word jung, from the Middle High German junc, meaning young. YOUNG is the English variant of the surname, while JAROS is found in Poland. According to Dictionary of American Family Names, Jung can also be a variant of the Chinese name Rong, or Korean name Chong. It is a common surname in both countries. Surname Origin: German, Chinese, Korean Alternate Surname Spellings:  JUNK, YUNG, YONG, YOUNG, YOUNGE, JAROS Where in the World is the JUNG Surname Found? The Jung surname is most common in Germany, according to WorldNames PublicProfiler, especially in the states of Saarland and Rheinland-Pfalz, followed by Hessen and  Thà ¼ringen. Other top regions for Jung include Alsace, France, and Grevenmacher, Luxembourg. Surname distribution maps at Forebears identify Jung as the 5th most common surname in South Korea, the 35th most common surname in North Korea, and the 39th most common surname in Germany. It is also the 10th most common last name in Thailand. Famous People with the Last Name JUNG Carl C.G. Jung - Swiss psychiatrist, founder of analytical psychologyChan Sung Jung - Korean MMA fighterRudolf Jung - instrumental force of Austrian National Socialism; member of the Nazi partyJohann Heinrich Jung - German author who wrote under the name Heinrich Stilling Genealogy Resources for the Surname JUNG How to Trace Your German AncestryLearn how to trace your German roots back to the old country and beyond, from gathering information on your family to locating your ancestors German hometown to accessing vital records, passenger records and church records in Germany. German Genealogy Databases and Online RecordsResearch your German family tree online in this collection of online German genealogy databases and records.   Jung Family Genealogy ForumSearch this popular genealogy forum for the Jung surname to find others who might be researching your ancestors, or post your own Jung query. FamilySearch - JUNG GenealogyExplore over 9 million historical records and lineage-linked family trees posted for the Jung surname and its variations on the free FamilySearch website, hosted by the Church of Jesus Christ of Latter-day Saints. The Jung Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Jung last name from the website of Genealogy Today. References: Surname Meanings OriginsCottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Organizational Analysis on the Army Essay Example | Topics and Well Written Essays - 2000 words

Organizational Analysis on the Army - Essay Example This essay will examine the organizational structures of the United States army and examine how these structures have influenced the army’s performance both in the actions it has taken to help maintain America’s freedom and the freedom of citizens around the world. The Army, the land-based component of the American armed services, traces its origins back to the Continental Army that was founded by George Washington in the years before America won its freedom from the British. After fighting as a group in the War of 1812, the Army spent many decades helping to open up the West for American settlers and fighting skirmishes with Natives. The biggest crisis in the history of the Army was probably the American civil war which saw brother turn against brother and huge losses on both the Confederate and Union side. Many of the best generals in the Army, like Robert E. Lee fought on the Confederate side, and after the war a lot of work was required to repair the rift within the Army between the North and South. The Army had big successes, fighting valiantly, in the first and second world wars, and becoming the most powerful army in the world following this second conflict. It was able to fight victorious wars on two fronts. With the invention of the a tomic bomb, American military forces were second to none and the Army was more and more powerful. During the cold war the Army deployed on what were called policing missions—like Korea in the early 1950s—before the next big deployment in the Vietnam War of the 1960s and 70s. This was a difficult war: the Army had trouble adapting to the Viet Cong’s guerrilla tactics.1 The truth was the Army’s organization was not flexible, was too old fashioned to fight these kinds of non-conventional conflicts. There was also a great deal of rivalry between the different services within the Armed Forces. These rivalries created a great deal of problems when trying to prosecute a war in a

Interpersonal, Group, and Organizational Communication Skills Assignment

Interpersonal, Group, and Organizational Communication Skills Assessment - Assignment Example Interpersonal, Group, and Organizational Communication Skills Assessment My spoken language skills are average. By average, it is meant that both verbal and non-verbal forms of communication are used. Listening is one of my strengths. Am able to absorb and process information given. I am usually relaxed, silent, check for non-verbal features, and avoid distractions. My relationship skills are normally based on the person I am communicating with. As for my peers, I relate with them casually and am usually at ease. For elder persons, respect is paramount and I give them the appropriate attention required. Overall, my interpersonal communication skills are better than good as they allow me to communicate appropriately in face to face communications. It is vital that all persons within a group focus on the processes through which duties are completed, while ensuring that the atmosphere within the group is just right to accomplish the duties. Being a group member requires that one is equipped with various group communication skills. My overall group communication skills include ability to describe my ideas, listen keenly, convey feelings in an appropriate way which does not threaten other group members, trigger conversations within the group and sense the attitude of other group members. There are characteristics that would describe me as a group member. One is that am respectful of other group members. When I communicate, I ensure that my opinion is communicated in a manner that respects other group members.

Cocktail presentation design report Assignment Example | Topics and Well Written Essays - 1500 words

Cocktail presentation design report - Assignment Example Although the contents of the presentation were all designed from scratch, the built-in presentation wizard was used to see if any suitable template exists. A template designed for introducing a new product was deemed to be suitable so it was used for the overall background and style with modifications. This template had horizontal stripes which matched the way the cocktail mixtures have been depicted. The steps followed in using the wizard are shown in the figure below. Figure 1: The steps followed in using the presentation wizard In step 3 of the wizard, the basic slide transition effect was selected as Comb Horizontal which again was considered to be suitable because it matched both the cocktail depictions and the horizontally striped background. The speed was set as normal. This setting was applied to all the slides and all the slides except the ones showing the cocktails individually retained this setting. During step 4, the main title and the presenters name were entered. In ste p 5, the content pages suggested by the wizard were deselected because they were related to introducing a new product whereas I only used the background and style from this template. The cover or title slide of the presentation is shown below. Figure 2: Screenshot of the title slide of the presentation The presentation was then given an outline and ordering for the slides as shown in the table below. The initial duration of each slide is also stated in the third column and these timings were set according to the length of the time required to view or read the contents of each slide. The glasses sound effect was used for the main slide transitions besides the horizontal combing effect. Table 1: Organisation of the slides in the presentation Slide # Content Initial set duration (s) 1 Title slide showing the 4 parts 4 2 Shows the different cocktails 4 3 Relaxing Blue Hawaiian 2 4 Refreshing Daiquiri 2 5 Delicious Pina Colada 2 6 Tropical Mai Tai 2 7 Fruity Bahama Mama 2 8 Original Marg arita 2 9 Cooling Rum Runner 2 10 Creamy White Russian 2 11 Shows the different cocktails 2 12 Common ingredients 6 13 Glasses used for serving I 6 14 Glasses used for serving II 6 15 Preparation times (Ready in) 6 16 Closing slide 4 It can be seen from the above outline that the presentation covers all four of the main ideas about the eight popular cocktails, i.e. (1) origin, (2) ingredients, (3) type of glass used and (4) preparation time which are introduced at the beginning in the first slide. Later, background music was also added to the presentation to give an impression of being in a place where cocktails are being served as far as possible. Also the same blind effect was used for all the transitions set at a duration of 2 seconds and the sound effect was removed so that the background music could be heard instead. Each slide was also made to display for the same duration of 5 seconds. The different cocktails are first shown together (in slide 2) as shown below, and then indi vidually while being enlarged. Slides 3 to 10 have been made to behave as sub-slides by appearing between two slides both showing the complete range of cocktails. That is, to reinforce that this displying of the cocktails individually is a momentary divergence, the same picture of different cocktails in slide 11 appears as in slide 2. The flags above each cocktail show the origin of that cocktail and the preparation time is also marked inside a black circle besides each glass. Figure 3: Screenshot of the Different Cocktails slide The presentation then gives information on the common ingredients in slide 12. This information has been displayed in a table format as shown in the screenshot below because it makes it

Broadband diffusion--estimate the value of national broadband network Research Paper

Broadband diffusion--estimate the value of national broadband network - Research Paper Example Research questions 1. Who are the users of NBN in Melbourne? 2. What are the major applications of NBN by those who have adopted it? 3. What are the benefits/values of NBN to its users? 4. What barriers and problems do the users of NBN face during its application/adoption? Approaches and methods This study will adopt a positivist quantitative approach. The data will be collected from a 40 households from Melbourne area, who will be randomly selected. This will be achieved by use of a survey designed with relevant questions to examine the value of NBN amongst its users. The results of the survey will be analyzed quantitatively, with the aim of finding common patterns that will lead to conclusion. Required resources To effectively conduct the study, the researcher will require about 50 copies of questionnaires, services of two research assistant, stationery such as pencils, rubbers, and two note books. The researcher will also require budgeting for the major expenses that will be incur red in conducting of the study such as transport, communication, and ancillary expanses. Research plan The following table shows the study’s timeline, from development of a plan through submission of the report. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Development of a plan x x Analysis of historical data x x x x Conduct field work x x x x x x x Submit manuscript x x x Model development x x x x x x x x x x x Defend the concept x Submit final report x x Study design The premise of the paper has been defined within a positivist dimension, and as such a quantitative analysis of the data collected will be conducted to try and estimate the value of NBN in Melbourne. A Survey will be conducted, targeted on a total of 40 households and business people from Melbourne area. This survey will be intended to provide insight into household adoption of NDN and its value. The survey will aid in examining how the households and business people have adopted NBN; the reasons they have a dopted them; how they preserve NBN; and how they understand broadband services. Other areas of interest will be on how adoption of NBN affects households’ devises at home, use of internet, and the cost of communication, among other related issues. The survey will be conducted using questionnaires, designed to give answers to the research questions. Some of the advantages that have inspired the researcher to select questionnaire over other data collection tools include the following: (1) It is less expensive because it requires less financial and human resources; (2) Its use can ensure reach of many respondents; (3) The respondents get opportunity to think about how to answer the questions; (4) Since there is no face-to-face interaction, the respondents who would like to hide their identity will be encouraged to participate; and (5) The data is pre-coded and hence its analysis is quite easy (Berg,1998). Once collection of data was completed; it was captured in a Microsoft Exce l spreadsheet. This data was then analyzed using the IBM SPSS 11.0 package. The data was described using descriptive statistics as well as frequency tables. According to Hussey

Liberal Government 1906-1914 Essay Example | Topics and Well Written Essays - 2000 words

Liberal Government 1906-1914 - Essay Example The Liberal Government came into existence in 1906 after a landslide victory over the conservatives. The Liberal government was led by Prime Minister, Henry Campbell Bannerman. The Liberal government passed various legislations once it came to power. All the legislations passed by the liberal government collectively came to be known as Liberal Reforms. The concept of 'new Liberalism' had begun to permeate through the party. The members unanimously began to promote appreciation of the interdependence and mutuality of modern society; collective action over individual action and sympathetic response to poverty. This report aims at enumerating the various liberal reforms that were outlined by the liberal government and its consequent impacts on people. The report in specific speaks about how the liberal government dealt with the problem of poverty. The liberal government went against the previously existing concept of Laissez Faire. The report also talks about how the new policies of the liberal government had an impact on the state of poverty. Solving the problem of poverty was a top priority objective of the liberal government. The report discusses the measures taken by the liberal government to tackle the problem. The conservative party that was in power before the liberals took over passed several legislations for social reforms. Particularly the 'Employment of Children' act in 1905 and Unemployed Workman's Act in 1903 aimed at alleviating the distress of the unemployed poor and destitute children (learningcuve.gov, 2005). However most of these reforms were carried out on the scale of local authorities and not by the Government as such. The liberal party too; before 1906, had assumed a Laissez Fare system of governance, according to which people are responsible for their own welfare. According to the Laissez Fare, prevalent conditions of poverty and illness were due to the ill practices of people themselves. The government never accepted responsibility for the prevalent hardships. The poor were seen by the wealthy as an unfortunate but inevitable part of society (Lednum, 2006). Although there were some prevalent acts and regulations; on the whole; the state did not do much to alleviate the lives of the poor class of people in UK. For instance, if the bread earner of a particular family died, the entire family would be plunged to doom. However, the state would not take any measures to rehabilitate the kin of the dead (Lednum, 2006). The main role of the then government was just to maintain the law and protect the country from foreign invasions. It was in the late 19th century and early 20th century that, several representatives of the state began to feel the importance of the state taking measures to deal with the problem of poverty. Several reasons can be enumerated for the upsurge of the notion of collective action to tackle the problem of poverty. Primarily the upper class and the MPs of UK feared that Britain would decline as a world power if the prevalent conditions persisted. They realized that if UK had to remain as a world power; they needed to obtain higher levels of

Broadband diffusion--estimate the value of national broadband network Research Paper

Broadband diffusion--estimate the value of national broadband network - Research Paper Example Research questions 1. Who are the users of NBN in Melbourne? 2. What are the major applications of NBN by those who have adopted it? 3. What are the benefits/values of NBN to its users? 4. What barriers and problems do the users of NBN face during its application/adoption? Approaches and methods This study will adopt a positivist quantitative approach. The data will be collected from a 40 households from Melbourne area, who will be randomly selected. This will be achieved by use of a survey designed with relevant questions to examine the value of NBN amongst its users. The results of the survey will be analyzed quantitatively, with the aim of finding common patterns that will lead to conclusion. Required resources To effectively conduct the study, the researcher will require about 50 copies of questionnaires, services of two research assistant, stationery such as pencils, rubbers, and two note books. The researcher will also require budgeting for the major expenses that will be incur red in conducting of the study such as transport, communication, and ancillary expanses. Research plan The following table shows the study’s timeline, from development of a plan through submission of the report. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Development of a plan x x Analysis of historical data x x x x Conduct field work x x x x x x x Submit manuscript x x x Model development x x x x x x x x x x x Defend the concept x Submit final report x x Study design The premise of the paper has been defined within a positivist dimension, and as such a quantitative analysis of the data collected will be conducted to try and estimate the value of NBN in Melbourne. A Survey will be conducted, targeted on a total of 40 households and business people from Melbourne area. This survey will be intended to provide insight into household adoption of NDN and its value. The survey will aid in examining how the households and business people have adopted NBN; the reasons they have a dopted them; how they preserve NBN; and how they understand broadband services. Other areas of interest will be on how adoption of NBN affects households’ devises at home, use of internet, and the cost of communication, among other related issues. The survey will be conducted using questionnaires, designed to give answers to the research questions. Some of the advantages that have inspired the researcher to select questionnaire over other data collection tools include the following: (1) It is less expensive because it requires less financial and human resources; (2) Its use can ensure reach of many respondents; (3) The respondents get opportunity to think about how to answer the questions; (4) Since there is no face-to-face interaction, the respondents who would like to hide their identity will be encouraged to participate; and (5) The data is pre-coded and hence its analysis is quite easy (Berg,1998). Once collection of data was completed; it was captured in a Microsoft Exce l spreadsheet. This data was then analyzed using the IBM SPSS 11.0 package. The data was described using descriptive statistics as well as frequency tables. According to Hussey

Multinational Corporation Now and Then Research Paper

Multinational Corporation Now and Then - Research Paper Example A virtual team is therefore hard to manage because it sorts out things on its own. In fact, what is deemed as pivotal here is to have a better know-how of the headquarters which is leading the virtual team in the first place. The results have to be drawn up in such a way that there is a win-win relationship for both these parties. From an economic stance, it means that the funds are being allocated in the right direction as far as understanding the team progress realms are concerned. This is an important consideration because the economic implications suggest a great deal, and more so within the aegis of the MNCs today and in the times to come (Patnaik, 2011). Within the political sphere, this would mean that the team progress is being supervised by the most appropriate people possible. It will make sure that the concerned authorities would know beforehand how to get the job done and then measure and monitor the progress accordingly. This is something that decides the basis of the MN Cs in the present day and age and it will get more competitive in the times to follow. Monitoring the team progress by making use of technology is conducive for the Multinational Corporation (MNC) today and even tomorrow. This is because it allows the team to be consistently kept a check upon from a political, economic and technological stance. It has helped shape up the different dimensions of the business of a MNC by making use of varied pointers which assist in understanding the strengths and opportunities that lie within the team and which shall solve the quandaries of the organization in the long run (Briggs, 2011). This has been the case within most of the renowned businesses and MNCs of today and it will continue to be like this in the coming times as well. Monitoring the team progress is always a Herculean task but then again it has to start off from somewhere in entirety. When team progress is monitored using technology, this means that many a tasks are being handled proper ly. This also implies that the team progress knows where it is being headed, i.e. in the right direction. What is even more interesting to note is that the people responsible for making sure that the team progress remains supreme are the ones who remain answerable for all these tasks in the first place. The environment within the MNCs of today is such that there is a lot of competition for giving in the best possible efforts and hence the reason that team progress remains a much desired proposition. Also what is most significant under such domains is how well the team progress has been measured (Martins, 2011). If this team progress is understood to be the best possible yardstick for finding out future possibilities, then it would mean that the organization is doing something worthwhile and indeed the monitoring is being carried out in the most apt manner possible. Seldom are a few issues cropping up which destroy the basis of finding out the team progress and these need to be check ed upon time and again. There is a dire need to understand the basics behind evaluating and monitoring the team progress because it is the force upon which the sanity of the organizations rest upon. In essence, monitoring the team progress is fundamental towards understanding the dynamics of the MNCs.

Arguments on Utilitarianism Essay Example for Free

Arguments on Utilitarianism Essay Which is more valuable: a game of push-pin or the study of Latin? Which has greater worth: the life of a single young girl or the lives of an entire community? These are the sorts of questions raised when dealing with the matter of utilitarianism. According to Jeremy Bentham, the father of the theory, the ultimate moral goal of human beings should be to increase pleasure and to decrease pain. To maximize the amount of time spent in content, and minimize the times of depression. And he has a point. Simply stated like that, everyone can agree that that is definitely something they want to achieve. But when his theory is applied to real-life conditions, the varying answers and resulting situations arent always applicable with such a cut-and-dry cure-all. Contrary to Benthams theory, just because doing something may seem to create an overall better situation than not doing something, it doesnt necessarily mean that it should be done. When he states his place, Bentham seems to have taken into account all of the variables. He affirms that the standards of right and wrong, and the chains of cause and effect, will influence what exactly promotes pleasure and prevents pain (306). He also recognizes that the quantity of people being affected is a contributing factor as to whether something is ultimately beneficial or detrimental (311). Drawing upon these recognized facts, Bentham goes so far as to create a virtual mathematical equation for determining utility; Including intensity, duration, certainty, propinquity, fecundity, and purity as factors of what qualifies as happiness, and thereby, righteousness (311). But this in itself is absurd, as it is impossible to gauge the properties he proposes. He does not, and can not, provide a scale with which to measure how certain, how intense, or how pure the goodness level of something is. Nor is he able to quantify the overall amount of utility one law or reason offers to an entire population under government; which is what he suggests at the end of his theory (312). It can be conceded that the utility of a rule should be considered during its establishment, as in general rules should be for the greater good and therefore the greater happiness. But there are other factors that come into play that Bentham neglects to recognize. In Ivans Challenge, Fyodor Dostoevsky suggests a striking situation in which utility is obviously not the lone factor in determining its morality (333). He conjures up a circumstance where a small, young girl is to be sacrificed for the edifice of human destiny, the ultimate aim of which is to bring people happiness, to give them peace and contentment at last? (333). With her death, the salvation of the entire community is achieved. At first glance, and in Benthams eyes, its a simple equation. One is lesser than infinity. Her death would be justified because the lives of so many others would be saved. But, he fails to consider human emotion. Living with the fact that a young child had to have died in order for themselves to live may not necessarily be a life of cheerfulness. Furthermore, by calling this a justified situation, Bentham is putting a price on human life. This action in itself is immoral. Also, its an example of a situation where its not really a matter of increasing happiness. Putting a value on a human life is an action in which no party is gaining or losing contentment directly. It doesnt fit into Benthams equation, and apart from it, is an immoral action that should not ethically be able to exist passively beside his main theory of morals by utility. In addition to this flaw, Bentham fails to acknowledge the notion that all pleasures are not created equal. In his first writing, The Principle of Utility, he only manages to recognize the aspect of quantity, and it is in a second, Push-Pin and Poetry, that he proceeds to debunk the possibility of varying qualities of pleasure. To Bentham, there are different kinds of pleasure, but one is not greater or better than another. He breaks them down into two different categories: 1, arts and sciences of amusement and curiosity, and 2, arts and sciences of simple and immediate utility (200). Those of amusement he associates with the fine arts, such as poetry, painting, or architecture, and are generally appreciated aesthetically (200). Those of curiosity he associates with sciences and history, such as the study of foreign languages or biology (200). Those of simple utility are more basic, such as a game of push-pin (200). They are ordinary things that can be enjoyed by anyone. He goes on to say that, prejudice apart, the game of push-pin is of equal value with the fine arts and sciences of music and poetry (200). His only concession is that if music and science are placed above a game of push-pin in utility, it is only because those individuals are more difficult to please (200). Nowhere does he acknowledge that those difficult individuals are correct or justified in wanting a more stimulating source of excitement. Nowhere does he consent that the thrill of curing a disease through the study of medicine overpowers the brief amusement of a board game. But, John Stuart Mill, a supporter of the philosophy of utilitarianism, does. He begins by citing a major criticism of utility, which is that many people feel that the idea of life having no higher end besides pleasure? no better and nobler object of desire and pursuit is degrading and dishonorable (201). His rebuke is that it is only degrading if the accusation supposes human beings to be capable of no pleasures except those of which swine are capable (201). This is obviously not the case. We would not be content simply rolling in mud and gorging ourselves on tangerine rinds. Humans require more stimulation and excitement in order to achieve happiness than an animal, such as swine, with lesser faculties. It is better to be Socrates dissatisfied than a fool satisfied (Mill 203). To be able to fully appreciate and understand the higher pleasures, such as love and friendship, is so much more rewarding than the simple contentments of physical gratification. Despite the truth that a fool or a swine may lead a more content life, it is only because they require less to achieve contentment. This supplements Benthams statement of a person who prefers poetry to push-pin being more difficult to please. Bentham just fails to see that human beings in their usual healthy, intelligent forms are all difficult to please. All in all, the philosophy of utilitarianism is an acceptable standard of morality? on most occasions. There will always be situations where what is truly moral does not fully satisfy the idea of existence exempt from pain and rich in enjoyments. And, contrary to Bentham, there are pleasures that are of higher quality than others, just as there are pains more severe than others. Works Cited Bentham, Jeremy. Push-Pin and Poetry. Ethics. Ed. Peter Singer. Oxford University Press: New York, 1994. 199-200. Bentham, Jeremy. The Principle of Utility. Ethics. Ed. Peter Singer. Oxford University Press: New York, 1994. 306-312. Mill, John Stuart. Higher and Lower Pleasures. Ethics. Ed. Peter Singer. Oxford University Press: New York, 1994. 201-205. Dostoevsky, Fyodor. Ivans Challenge. Ethics. Ed. Peter Singer. Oxford University Press: New York, 1994. 332.

Controversy Of Coca Cola Company In India Commerce Essay

Controversy Of Coca Cola Company In India Commerce Essay This case study states the controversy of Coca Cola Company in India because of the allegations of CSE (Centre for Science and the Environment) which stated the presence of high levels of pesticide in 12 cold drinks in and around Delhi. It analysis the controversy to how the stakeholders were affected and also recommends the different strategies that could have been used to tackle the situation in a better way. This controversy is the biggest crisis in Coca Cola India which affected the company in a big and negative way. CONTENT Introduction..3 Analysis.3-4 Stakeholders theory.5 Recommendations..6-7 Conclusion8 References9 INTRODUCTION Coca Cola Company is the worlds largest beverage company with manufacturing, distributing and marketing of non-alcoholic beverage concentrates around the world. Coca Cola brand and formula was bought by Asa Candler in 1889 who integrated the Coca Cola Company in 1892. Coca Cola offers almost 400 brands in more than 200 countries. CSE had a press release which stated some 12 cold drink brands in and around Delhi contained a deadly cocktail of pesticide residue in it. The tests were conducted by the Pollution Monitoring Laboratory which found 12 cold drink brands containing pesticide residue exceeding the global standards by 35 times (Sanjeev Gupta 2003). Since the Bureau of Indian Standards (BIS) has an unclear and indeterminate standards for pesticide residues, CSE used the European standard for maximum acceptable limits for pesticide in package water. The pesticide that has been found is harmful for the human body, which were known to cause cancer, birth defects and severe damage to the immune system, nerves and reproductive systems. All these aspects, social, environmental, ethical and political, are affected and each play an important part in the whole crisis in Coca Cola (India Kaye- Jennifer 2005). ANALYSIS Many of the scientists have been arguing that the pesticide which is a by-product of Indias agriculture industry, leaked into the groundwater which Coco Cola uses for the manufacturing of the drinks. Most of the industries in India are required to meet an acceptable amount of pesticide allowed but when tested; the level was far more than the acceptable level (Coco-cola in India. 2012). In a matter of only 2 3 weeks the sale of Coca Cola dropped by 40 percent. The President and CEO of Coca Cola India, Sanjiv Gupta denied the allegations made by CSE and also stated them to be unaccredited and misleading. They even challenged the credibility of CSE and their results and plan to make the data public. On one hand the tests done by CSE, resulted in the exceeding presence of pesticide in those 12 samples but on the other hand when the government did the tests, it found no unsafe level of pesticide which was stated by the Minster of health and family welfare (Indian Resource Center 2012). CSE disputed the testing and stated that both the results cannot be right. Later Coca Cola hiked the prices by 15 percent in India giving the reasons that the hike in prices will cover up the increase in raw material, the cost of distribution and also the effect of the false pesticide accusation which led to a decline (Brady, D 2007). This uproar also crossed across to the United States where the University of Michigan stopped the sale of Coca Cola products along with universities like New York University, Rutgers University New Jersey and Santa Clara University California which also stopped the sale of Coca Cola products. All these universities had a 1.4 million contract with Coke. In India, Coca Cola teamed up PepsiCo on a campaign to prove that their products were safe and they also issued a combined statement in the crisis through ISDMA (Indian Soft Drinks Manufacturers Association). They also stated that the customer safety was their priority and that the soft drinks which are manufactured in India fulfil the international as well as the national norms and regulations (Indias cola crisis bubbles up 2003). Coke was under a lot of pressure by the protestors, who even attacked the shops in Delhi which sold Coca Cola products. The Indian Supreme Court also pressurized the company to reveal the secret recipe which has been kept a secret for almost 120 years, so that more testing could be done. States like Gujarat and Madhya Pradesh banned the Coca Cola products and wanted a nationwide ban (Amelia Gentleman 2012). Sales dropped by 40 percent and also the Coca Cola Bottling Company stock went down by 5 percent. This is arguably the biggest controversy in Coca Cola Company in India (Reynolds, J 2007).Coke concentrated more on arguing the allegation made by CSE of the pesticide charges instead of concentrating on getting back the support of the customers, especially in India. This caused a backfire as stated by Richard.S.Lewick who specialises in crisis management. All this led to the main concern of winning back the support of the consumers, quality issue, environmental issue and political is sue (Fraser P. Seitel 2010). THE STAKEHOLERS THEORY MANAGEMENT EMPLOYEES INVESTORS COCACOLA COMPANY SUPPLIERS LOCAL COMMUNITY GOVERNMENT CUTOMERS CONSUMERS The table below states the degree of importance and the power of influence of each stakeholder individually: STAKEHOLDERS DEGREE OF IMPORTANCE POWER OF INFLUENCE Employees 5 4 Investors 5 4 Suppliers 5 4 Management 5 5 Consumers 5 4 Customers 5 5 Government 5 5 Local community 4 3 RECOMMENDATIONS I hope the following recommendations and strategies will help Coca Cola rebuild its image and reputation in India to increase sale of Coca Cola products, improve the ratings and also earn back and regain the trust of the people in India. Internal recommendations: The first priority should be to re examine the testing amenities and update the water purification system throughout the plants in India since the company dedicates to offer healthy and refreshing products (Earth Talk 2012). The employees should also be regularly updated on how the crisis is being administered. A mandatory bi monthly meeting should be held which will brief on the lab results, procedure and the new policies. A toll free 800 number can be created where the customers can call and ask the operators with any questions they might have and want cleared. External recommendations: Immediately after the CSE allegations and the press release of high level of pesticide in Coca Cola products, the President and CEO of Coca Cola India should have held a news conference addressing the issue and assuring the public that the company is dedicated to offering high quality product and that the Coca Cola independent tests have resulted in the support of the standards set by the European Economic Commission (EEC), and the officials also should take care of not admitting to the guilt but assuring that the company is dedicated and loyal to the safety of the people and always keeps on researching on improving all the products. The company should also have increased the transparency by making the lab results public on quality control etc., on their website. Instead of attacking the CSE for the allegations made by them, joining forces with them would help a lot in solving the problem which would avert the loss of customers in India and also around the world. Coca Cola Company could also have stated that the tests done by CSE, was done by a third party. The company could have been less offensive which would make the public believe that the company is taking this matter seriously and they do care about the health and safety of the public (Nandlal Master,  Lok Samiti  Amit Srivastava 2008).   Another recommendation can be a case of DENIAL i.e. Coca Cola India can just ignore the allegations made by CSE. Coca Cola being a powerful brand could deny the allegations, by just ignoring it because eventually after a while the people will forget about it. This is a simple alternative but it can also backfire because the reporters are known to criticise and make an issue through media. Even though the NGOs are small, but the public trusts them more which could turn out to be a disaster for Coca Cola. Just as in the case of Belgium, a couple of years earlier, Coca Cola India could arrange a PR campaign which would help them regain customer loyalty. In the case of Belgium, the company there arranged a PR campaign in which vouchers, products were being delivered to the house and offered which worked for Belgium because it only consists of 4.4 million households which is comparatively less to that of India. So the PR campaign plan has to be tailored to reach out to the people in India. It can also show and demonstrate that Coca Cola is not just a huge greedy company which concentrates only on profits but is a global citizen which also gives back to the people of the community. This strategy will also help build an image which will show the company as to being responsible both socially and environmentally. Coca Cola India can go green and create a green logo which can be put up and stamped in all the bottles and cans of the soft drinks products so when the people buy the product they have an assurance and a satisfaction that the product is safe. This will not only show that the product is safe for consumptions but also that it is not harmful to the environment. A regular taste testing could be organised in the urban and rural communities so that the people themselves could give feedbacks on the quality of the product and as to how to make it better. This can also include community services with the people cleaning the river, streets, ponds etc (Cokes crime in India 2004). When the improvement in the quality is made the public will automatically start working in behalf of the company to restore and promote the product while the company continually keeps on the quality of the product and the public safety as their priority. CONCLUSION It can be assured that the recommendations and strategies mentioned above will prove itself to be socially and environmentally responsible which prioritizes the safety of the public in providing safe and delicious soft drinks which will eventually lead to the sustainability of Coca Cola India.co and its profit. The crisis spotlights on the factors and commodities like clean drinking water, which cannot be taken lightly and is a serious matter which needs to be made a priority and the quality of the product should continually be examined and updated. The transparency of Coca Cola India was also questioned. The analysis of the crisis regarding socio- ecological and political changes, all are covered here as in the government taking a stand, environmental measures and public safety (Desertplace 2009). Coca Cola India learnt a lot of things from this crisis as to making public safety their priority and not neglecting the main issues which concerns with the safety of the consumers and als o the environment.

Toms Character in the Great Gatsby :: essays research papers

Tom Buchanan’s moral character can be quesitoned due to his dispicable and patheic nature when it comes to his actions throughout the novel. Even though he was born into a wealthy family and thus inherited the wealth he has in the novel, no signs of moral teachings by his family were evident. The actions he took in the book were due to him being a conceited and ignorant man. His ignorance was a result of the easy access he had to power and wealth. He feels that because he has wealth and power in society, he is given the acquiescence to be as arrogant and immoral as he so chooses and society cannot do anything about it. Because of this he looks down upon people that he feels are lower in the social and financial ladder. An example of this is when Nick is talking to tom about his accomplice in adultery and Nick says â€Å"Doesn’t her(Myrtle Wilson) husband object?† and Tom replies with â€Å"Wilson? He thinks she goes to see her sister in New York. He’s so dumb he doesn’t know he’s alive† (Gatsby 26). This indicates that Tom is very cocky and ignorant. Tom’s immoral acts in the novel stem from his overconfidence and ignorance due to his wealth and power. This is further proved by the fact that when his first and only child was born, he left Daisy without any support only one hour after the birth of their daughter. This is shown in the novel when Daisy says â€Å"Well she was less than an hour old and Tom was God knows where† (Gatsby 22). For most, the birth of a child would be a joyous occasion and a reason for celebration but as for Tom’s case, he had no love for Daisy at that time. If he had love for her, he would not commit a sin and perpetrate adultery with Myrtle Wilson. A man with strong morals would never commit the sin of betraying their spouse and then cause the other person to do the same in the process. Moreover, he uses his accomplice in the adultery as an object and has no care or consideration for her whatsoever. An example of this is an altercation between Myrtle and Tom : â€Å"Daisy! Daisy! Daisy!† shouted Mrs. Wilson. â€Å"I’ll say it whenever I want to! Daisy!

Tomorrow is today

Does the writer's Introduction and first few paragraphs get your attention to continue reading? Explain. Yes, the writer Immediately Jumps into a tangible story rather than going through statistics and legal matters. The story was horrifying enough to continue. B. Are there any Blvd sections of this feature story? If so, briefly summarize and explain Its effect on you as a reader. If you did not find any memorable sections, what would you suggest the writer do on a second draft to correct this? The first story was very vivid to me.The story about the girl, Zoe, who sakes up naked and confused in a mans bed and eventually goes to brunch with him when she eventually hears from a friend that that is one fraternity's Joking goal called â€Å"broncobuster†. It stood out to me because many young women do not even consider what happened to Zoe legitimate rape, however this happens to Chic State students every weekend. Many people may feel that the manner in which Zoe went about shedd ing light onto the situation is excessive and annoying but this is a mindset that she was trying to change.Zoe was trying to show other girls that no matter how small the situation seems, there Is no harm In fighting for Justice. This article also vividly displayed the Justice system at Zoo's university, Whitman. I was shocked to hear that during her appeal that she sat before the same Jury that had prosecuted her the first time. C. Do you think this writer presented a fair and accurate account of these incidents on the college campus? Explain what she did right or wrong.Yes, I believe that the writer had explained evenly the schools policy mixed into the stories. I did not even feel as if the stories were written abashedly; only to convey pure facts of what had happened. I was able to feel the exhausting Journey of the girl with my own thoughts and stereotypes. D. If you could ask the reporter one question feature story what would it be? What would have been the consequences if Zoe would have waited a long amount of time before reporting the rape? A.Although Machete refers to books, what can you use to help change or hone your mindset when It comes to writing first drafts? It helps to remember that first drafts will always be â€Å"slow and clumsy' and to no get discouraged. Later, the other drafts will go by much quicker and from their confidence will increase. I feel it is hard to write firsts drafts because you start from nothing in your mind and you have to focus it into something actually tie large; you have to think as you go. But this is not always a bad thing. B.Why do you think people try to get things right the first time when it comes to writing? Could it be that they get frustrated? Do they not have enough time to revise? Could there be other reasons? Writing is different than any other subject, there is never any right answers. Every mind is its own universe so it can be very hard to tell how others will perceive your writing. Sentence structure and inflection can be among the hardest subject to convey within writing. This is why It may be easier to get things written own without overthrowing It.I know from past experiences that the times I spend cramming and spending three or four hours writing one paper Is worse than spreading It out overtime and looking at the piece day by day with fresh eyes. C. Have you had any experiences with trying to find and use a better word? Machete you think about this practice? I will always have problems widening my writing vocabulary. Even when I learn a new word it can be hard to know whether it is appropriate in a certain context. I agree with Machete's box practice because I believe that it can reduce redundancy in papers.

Advertising, through the ages has evolved to be a very powerful tool that can shape identities and personalities of consumers regardless of age, culture or sex

Advertising has, one way or another shaped my identity and personality. I also have to admit that because of my exposure to advertisement, I have achieved a certain status in my neighborhood.   I play basketball during my past time, and I became popular in town not only because of my skill but also because of the Nike shoes that I wear.Nike is the world's leading supplier of athletic shoes and apparel.  Ã‚   I first heard of Nike when I was a kid, in T.V commercials of former basketball player Michael Jordan promoting the shoes.Being an NBA fan and a basketball aficionado, the commercials intrigue me into trying out the shoes he is endorsing.   The moment I bought my pair of Nike shoes and paraded it in school, I saw my classmates in complete awe after seeing me wearing the shoes for the first time.   I was bombarded with questions like â€Å"how much does it cost† or â€Å"where it was bought.†Also, when I play basketball using the said shoes, I also earned ext ra attention from the people who are watching the game because of my footwear.Aside from that I can feel that I can do things that Jordan does (high flying dunks, higher jumping ability) just by wearing the shoes he endorsed, especially when dunking the ball from the free throw line which was made famous by Michael Jordan during the slam dunk contest (though I have not yet accomplished it).When comparing it to other shoes, I can see that Nike has the edge because of its dimensions.   I feel that the shoes are lighter than other brands as what Jordan swears it to be.   During a game of basketball, which usually requires frequent running, I can feel that the shoes’ weight does not affect my speed.Another important feature is the durability of the shoes, in which it can last for years even if I frequently use it during basketball games.  Ã‚   Buying shoes that can be damaged easily can cause discomfort and even injuries.   I also feel that buying another brand will compr omise quality and that I may acquire an injury if my shoes, for example is below the standards that of Nike. With proper care, Nike shoes can be your companion for life.With its features and other types (running shoes, tennis shoes), all sports enthusiast will, like me, be forever loyal to the brand.   I can say that whenever I am wearing Nike shoes, I feel that I am better than other people, especially when playing basketball.   The shoes give my self-esteem a boost.Advertising, in reality is designed to attract people into buying particular products. But these days, consumers are very wise with regards to spending their hard-earned money. An advertisement full of fluff is easily recognized by them.Consumers know what they want and are not easily convinced especially when an advertisement is just luring them into spending. To meet their standards, advertising also stepped-up into the next level. It has become more creative, truthful and warm.My relationship with my Nike shoes i s growing strong. Michael Jordan may have influenced this â€Å"fetish† of mine. But in the end, I can say that my loyalty is due to the reason that through time, I have come to prove the things they say in the ads. And because of this, I give my loyalty only to Nike shoes and only to it.ReferenceSage, Alexandria (June 26, 2008). â€Å"Nike profit up but shares tumble on U.S. concerns†. Reuters. http://uk.reuters.com/article/companyNews/idUKWNAS924120080626. Retrieved 2008-07-10.â€Å"Jordan and Wilkins Battle for Dunk Title†. NBA's Greatest Moments nba.com (website)http://www.nba.com/history/1988slamdunk_moments.html