Writing a personal career plan

Writing a personal career plan Currently as Marketing major, I plan on going into the business world upon graduation. From the skills Ive learn in college I will be prepare to jump into the marketing world, my goal is to obtain a career that I will enjoy; I would like to go become a product/brand manager. Product/Brand managers are in charge of the marketing and the development of products. Some of these products include items such as consumer products, automotive, high-tech, pharmaceutical, financial and other services. The main goal of a Product/Brand manager is to strengthening and manages the brands, because their decision affects the success of the business. Product managers most have strategic and tactical skills. They need to have Strategic skills so that they can assess the competition, market the product to consumers as well as plan the future of the product or brand. They need to have tactical skills to help develop promotion campaigns for the product so that they know what the customer wants and thinks about the product as well as keeping track of sales and talking to reps about the products. Personal Assessment I am a very hard working young woman. I will be obtaining my bachelors degree in marketing next year. I have had some work experience in my career path. Ive worked four years in the restaurant industry and from that I have obtain skills in suggestive selling, talking to people and the ability to asses a guest needs and wants. Ive worked as a brand ambassador and spokes model, so I understand the promotion aspect of brand awareness. Ive worked for the America Red Cross where I gain experience in talking to local business owners as well as doing some of the financials and billing As a brand manager you must have some insight into industrys current and past trends, consumer demands, and understand world of marketing. You have to be very creative and be able to think analytical. You must be able to pay attention to small details as well as be able to focus on big and small ideas. brand managers often function within a team, So you must be able to work in a team and brainstorm as well as be able to communicate your ideas clearly so other can understand. With my extensive classroom experience and life experiences, I am convinced that I will be a very successful and beneficial to a company. Throughout my education in the Eastern Michigan University marketing department, I have gained considerable experience that could aid me in an entry level position . In many of my classes, we have created Marketing plans for real-life companies to enhance product distribution and placement and product Image. As you know, a company that is effectively positioned will have a great response along with, in all of my of my work experience has been geared toward selling and serving customers. As a Server at a Ruby Tuesday and an intern at the American Red cross, for example, I have effectively interacted with people and learned to handle everything from complaints to compliments. I am confident that through my work experience and interpersonal skills, I can meet both the companys and consumers needs. I also offer strong computer skills and I am confident that I will make a significant contribution. Career Planning Early Career In my early career I will obtain a job as a assistant ran ambassador for a large firm, , an assistant brand manager may be appointed to optimize the success of the company. The assistant brand manager performs many of the same functions of the brand manager, the ability to multitask is extremely important in the position. An assistant brand manager can be working with multiple departments doing a variety of task within them; they also help the brand manager in making decisions that will contribute to the success of the brands competitiveness so you must have knowledge in production, marketing and distribution. In order to make it to the next position As a Brand Manager, I will have to be to have been working as an assistant brand manager for about three to five years, during this time I will have to go back to school to get my MBA. I feel like it will be very difficult trying to balance working long hours at work trying to show I can do the job with going to school. During this time at work I should be able to determine the needs of the brand and be able to create promotional campaigns. I will have to show my skills in the following areas interpersonal, management, and financial .As well as the ability to handle more responsibility, being able to work under pressure, and make smart business decisions. Classes, seminars, and workshops in marketing, market research, branding, advertising, and related areas will help me develop my skills as well as help me make important contacts. Mid Career As a Brand Managers will be working with various departments within the company which include the marketing, advertising, public relations, and art departments. I will be creating different types of campaigns to increase customers awareness of the brand as well as maximizing promotion. This includes broadcast and/or print advertising, point of purchase displays, public relations, promotions, sweepstakes and contests, Web promotion, e-mail blasts. I will be in charge of determining how monies the company uses its money to help increase sales. I will be in charge of deciding on if we should spend money on more research or advertising or changing packaging. The Brand Manager is in charge of the success of a brand. The decisions I make will decide if the brand succeeds or fails. The next stage of my career I will work my way up to senior brand managers. In order to accomplished this I will need at least 5 years of experience sand sometimes up to 10 years. I will have to have done a lot of work in advertising and have experience in leading a team. Advanced Career A senior brand manager is responsible for development of sales of the product and marketing of the product. I will need to have at least five years of brand management experience. I will be in charge of the future success of the brand. I will be responsible for completely marketing a product or service, everything from research and development through sales. I will be in charge of the advertisement, marketing research and distribution. I will supervise everything related to the brand and know everything about the brand and on competitive products. II will be responsible for the success of the brand. A senior product manager has a lot of responsibilities: the ability to work  independently and to make decisions that will affect others and the future of the brand is a must. You will also need to be comfortable making public presentations as well as the ability to interact with everyone within the organization. Conclusion I will have a lot of obstacle in my career. I will be learning constantly, attending seminars, performing research and continuing my education. I will be working long hours to ensure that the product/brand is a success. Hard work and dedication will help guide me in my career, and I look forward to the challenges and obstacles that I will have to face. Hard work really does pays off. References Reference one. Make sure that your references are double spaced and that you indent the second line of the reference. Also, the references should be in alphabetical order. DeLaat, J. (2007). Gender in the Workplace. Thousand Oaks, CA: Sage Publications. Evans, G. (2000). Play Like a Man, Win Like a Woman. Broadway, NY: Broadway Books.

Stalking Celebrities Essay -- essays research papers

The Stalking of Celebrities Stalking remains Hollywood's recurrent celebrity nightmare.1 Never before have we been able to know as much about a star as we do about a close pal. Thanks to publications and TV shows that cater to the public appetite for celebrity news, there's little privacy for stars. We learn the minor details of their lives--from an early schooling, to first kiss, last divorce, drug problems, hopes and fears.2 Celebrities on their own property are not safe from high-powered lenses, I will discuss what celebrity stalking is, why we should have harsher laws against stalking, and what the difference is between photojournalism and the paparazzi. I will prove that stalking celebrities just because there rich or famous is wrong. The law defines stalking as placing a person in fear of his or her safety, even without intent to carry out the threat.4 Being famous increasingly means living in fearSeventeen percent of the stalker's victims are celebrities.6 â€Å"Stalking of celebrities is not done by yo ur average autograph hound.7 The stalking behavior due to delusional disorders affects 3 out of every 10,000 people and only 1%-2% of all mental patients,† Dietz says. â€Å" But it is increasing as our culture promotes celebrities as the religion of the day.†8 â€Å"The knowing of the habits and secrets of celebrities has become a national obsession,† says James Swanson, a lawyer and author.9 There is roughly a dozen types of stalkers. Obsessive love motivates most celebrity stalkers, followed by erotomania--a person believing that he or she is loved by someone famous. Can't celebrities just put in a security system, hire a few body guards, have their fan mail checked and relax?10 It's not that simple. â€Å"There's a lot of terrorism involved in stalking that is life-altering,† Lane says. â€Å"Once you live in fear, you lose trust in people and become more isolated. It hangs with you for the rest of your life. That's a very high price to pay for fame.à ¢â‚¬ 11 Where stalking is concerned, society, it seems, wants to keep it a personal matter. Perhaps due to the mostly domestic context of the crime, most people rely on the out of sight, out of mind approach where stalking episodes are concerned. Cases are viewed as â€Å"lover's quarrels† or â€Å" personal matters,† and other people (often including law enforcement officials) choose to turn a blind eye--usually until it is too late to he... ...pers and magazines. This requires lying, bribing, and getting the photograph by any means necessary.22 A photojournalists is journalism in which news stories are presented mainly through photographs. This requires getting assignments from reporters, listening to scanners, and going to games or press conferences. They are there to summarize events and emotions through the lens .23 It's a lot of money when one considers that hundreds of photojournalists struggle to find jobs that average around $20,000 a year. Maybe a little more money could keep the press more focused on what is news?24 Not every news event is pleasant. There are times when people don't want to be photographed. Fires, car accidents, shootings--they are not pleasant, but they are news. I have discussed what celebrity stalking is, why we should have harsher laws against stalking, and what the difference is between photojournalism and the paparazzi. I have proven that stalking celebrities just because of their riches or fame is wrong. If you support my thesis you will go to http://www.soshelp.org/ and expand your knowledge about stalking. Celebrities' lives are like a diary open to the public, supplied by the press.

Home vs House

Material and Spiritual Possessions John Berry, the homeless man from Yorba Linda was stabbed in the back thirty times. He did not have what people viewed as a house, but the bench near Carl’s Jr. was considered his home, a place of comfort and value close to the heart. â€Å"Homeless† an essay written by Anna Quindlen, focuses on the people who don’t have that sense of place, â€Å"a place of certainty, stability, predictability, and privacy† (Quindlen 528). â€Å"Homeless† is not about the people who are living on the streets, but the people who never had a house to call their home.The difference between the two is that a house is a possession that functions as a protective shelter, an area to do daily routines and is a monetary asset to the owner, while a home possesses sentimental value, memories and traditions. First, a house is an architectural structure that provides shelter and also used for financial gain for its inhabitants. A house has fou r walls and a roof to block wind, rain, heat, and other outside elements for the people inside.Therefore, the outside of the house is made of materials that are waterproof while the structure is sturdy to withstand high winds. A house contains air conditioning and blinds to block heat from the outside. This building doesn’t only protect from weather, but also from people. The doors and windows have locking mechanisms to keep unwanted intruders out. A house also can be equipped with a security system that has cameras, alarms, and motion sensing lights for the people who want to be extra safe. Each room in a house is built specially to serve a purpose.The kitchen is filled with appliances to cook and store food. The bathroom is built with a toilet, shower, and a mirror to help accomplish morning routines. The bedrooms have a closet, bed, and desk so that the person living there can have his own private area to change, sleep, and complete work. However, the main purpose for a ho use for many people is for the financial gain. A house can be sold, bought, rented, foreclosed, and even abandoned. Many people bought a house so in the future they hope that they can resell the house for when they retire.Some people buy inexpensive houses to fix them up with a small amount of money and sell it for more than they bought the house including the repairs. Others buy a house in a certain area so they can vacation and stay there whenever they please. Houses are a realtor’s way of making a living. A house is treated like a possession that is passed from owner to owner and becomes nothing more than a structure. On the other hand, a home is a special place that holds memories that will never be forgotten, traditions and feelings that cannot be found anywhere else.A home has those crayons blemishes on the wall that track how the children are growing over the years. Home has that smell of Korean style hotpot every Christmas, that certain area where there is perfect lig hting with peace and quiet to indulge in a novel, and the window that has a perfect view and has sun seep through it every morning. Birthdays to holidays are spent together with friends and family in this safe haven celebrating the special occasion. A home sees the ups and downs of the family living there.A family grows together in a home not only by age, but bonds between family members. A living room in a home hosts the Super Bowl game every year where friends and family get together with snacks and drinks to watch the game. A living room in a home is where the tree stands every December towering over the presents. The living room has the perfect love seat to be lazy on and watch favorite television shows and movies. The mahogany coffee table right next to the sofa is the perfect rest for feet compare to being pressed against the cold tile floor.Board games are placed on the coffee table in the middle of a circle of friends and family to compete with each other in Monopoly, Life, and Scrabble. To sum up, home is the best place to be to unwind from the day and have all the stress die way. A home is original, there is no place like home. It is decorated with memories and sentimental items; it has a feeling of permanence. The family in the home has privacy knowing no one is looking over their shoulder, no one is in their area of relaxation and no one is going to be bothersome. The home owner has control of what happens within the walls of the home.The home owner chooses what activities, parties and people that are allowed inside the home. Home is where the heart, privacy, and memories reside. Lastly, a home is a sanctuary and private place, while a house is a shelter monetary possession, and full fills basic needs. A home provides way beyond a house can ever give. They all vary in size, shape, color and design, but what is always different is the feeling inside. Works Cited Quindlen, Anna. â€Å"Homeless. † The Longwood Reader. 4th ed. Ed. Edward Dornan (Indent) Charles Dawe. Boston: Allyn and Bacon, 2000. 527-529. Print.

Mechanisms of Response essays

Mechanisms of Response essays The human body is built with its own immunity system. It provides defenses against foreign objects in the body and prevents disease. Specific diseases have a specific reaction- the immune system has a mechanism of response for each particular foreign substances. A foreign molecule that draws specific response lymphocytes is called an antigen; antigens are the molecules that are rejected by the body. Antigens are inclusive of molecules that belong to viruses, bacteria, fungi, protozoa, and parasitic worms. However, antigenic molecules can also be found on the surfaces of foreign materials such as pollen and transplanted tissue (as in the situation of a skin graft.) A skin graft is a patch of skin that is surgically removed from one part of the body and transplanted to another. It replaces tissue that has been destroyed or creates new tissue where none exists. One way that an antigen begins an immune response is by activating B cells to secrete proteins called antibodies. The term antigen is a contraction of anti-body-generator. Each antigen has a particular molecular shape and stimulates certain B cells to secrete antibodies that interact specifically with it. In fact, B and T lymphocytes even distinguish among antigens with molecular shape s that are only slightly different. So, in contrast to the nonspecific defenses, the immune system targets specific invaders. B cells and T cells can recognize specific antigens by their plasma membrane-bound antigen receptors. On B cells, these are actually transmembrane versions of antibody molecules and are often referred to as membrane antibodies. The antigen receptors on a T cell, called T cell receptors, are structurally related to membrane antibodies, and they recognize antigens just as specifically; contrary to antibodies, T cell receptors are never produced in a secreted form. Just one T or B cell can hold about 100,000 receptors for antigen, all with exactly the same specificity...

Free Essays on Proverbs

Throughout life people encounter proverbs, which give them a sense of knowledge or enlightenment. Proverbs come from many different cultures and can take on many different angles. â€Å"Now is a great experience† is my personal favorite. I received it in a fortune cookie a few months ago. Sitting with my family after dinner, I wondered how it could be true when I had had such a bad day. Now, a few months later, when I think about it, the statement is so positive. I live my life everyday believing and agreeing that one endures many amazing things in life and should remember and acknowledge but not obsess with the great things that remain in the past and come in the future, because every moment is great and should be enjoyed to the fullest. Sometimes it takes an event of great magnitude for us to even think about living for today and not for the future. For Americans the most important incident that affected our lives and tested our strength was the tragedy of September 11, 2001. The unnecessary loss of life forced us to appreciate and value our everyday lives. It encouraged people to savor each moment of each day and to reevaluate their tomorrows. People began to make the most of each day and enjoyed themselves rather than waiting for someone else or the right moment to come along. Living for today is not always affected by an outside occurrence; sometimes it simply takes having a bad day to realize that there is more to life than dwelling on the negative. Despite what some people think, life is great and although we all have some bad days, in the end nothing should bring us down. We should all try to see the bright side of everything. It still exists although it may not always be visible on the surface. People should take pride in what they do and who they are and enjoy everything about themselves rather than being their own worst critic. There is no reason to judge themselves so harshly. Life is too short to spe... Free Essays on Proverbs Free Essays on Proverbs Throughout life people encounter proverbs, which give them a sense of knowledge or enlightenment. Proverbs come from many different cultures and can take on many different angles. â€Å"Now is a great experience† is my personal favorite. I received it in a fortune cookie a few months ago. Sitting with my family after dinner, I wondered how it could be true when I had had such a bad day. Now, a few months later, when I think about it, the statement is so positive. I live my life everyday believing and agreeing that one endures many amazing things in life and should remember and acknowledge but not obsess with the great things that remain in the past and come in the future, because every moment is great and should be enjoyed to the fullest. Sometimes it takes an event of great magnitude for us to even think about living for today and not for the future. For Americans the most important incident that affected our lives and tested our strength was the tragedy of September 11, 2001. The unnecessary loss of life forced us to appreciate and value our everyday lives. It encouraged people to savor each moment of each day and to reevaluate their tomorrows. People began to make the most of each day and enjoyed themselves rather than waiting for someone else or the right moment to come along. Living for today is not always affected by an outside occurrence; sometimes it simply takes having a bad day to realize that there is more to life than dwelling on the negative. Despite what some people think, life is great and although we all have some bad days, in the end nothing should bring us down. We should all try to see the bright side of everything. It still exists although it may not always be visible on the surface. People should take pride in what they do and who they are and enjoy everything about themselves rather than being their own worst critic. There is no reason to judge themselves so harshly. Life is too short to spe...

Jorge Luis Borges Research Paper Example | Topics and Well Written Essays - 1250 words

Jorge Luis Borges - Research Paper Example The literary critics and scholars have been noticing that central concept of his works is exceptional combination of the dreams and infinity (Parker 14). Therefore, often the regular reader is confused to identify the borderline between imaginary world and reality. To say that Borges is a crafty storyteller is to say nothing of his distinctive and new approach to writing. The writer skillfully presents real life through unreality. Borges’ unusual and inventive way of writing has been described by many literary critics: In Borges, once the external world has vanished and with it, in consequence, our reality, the only secure possible mooring besides the self, the only term of the relation that is left, is irreality, which, by a simple change of sign, becomes in turn the only Borgesian reality. Thus, then, for Borges -- and here we are threatened by paradox -- the only reality is irreality (qtd. in Balderson 2). Borges is a writer of the world class, because his works touch the themes and the issues pertaining to the whole world and his concerns are universal. There are no time or space boundaries that would limit symbolism of Borges’ invention. In his works the writer is in constant search of the universal truths. Borges transforms history into literature. In his search of the universal truths Borges crosses all imaginary borders set by history and philosophical ideas. For example, in his short story, â€Å"The Library of Babel†, Borges is in constant quest for knowledge. Search of the truth and knowledge is metaphorically compared to the one present throughout the Bible. The writer presents confusion of humans in the infinite pull of knowledge though complex and unusual structure of library with its numerous mirrors, rows of books, and unknown number of floors (Parker 17). The story is full of mystical and symbolic figures like a book with universal truth or a librarian who cannot be

Mapping an Argument Essay Example | Topics and Well Written Essays - 750 words

Mapping an Argument - Essay Example The courts role must remain to ensure proper interpretation of the laws as opposed to participating in the political ideas and thus contributing to the political decisions of the people. The article raises various issues that are very fundamental in understanding the relationship between law and politics. The first major issue is the racial divide that was very prevalent in the Niagara Falls between the African Americans and the White Americans. The issue threatened politics of the council, as it appeared that the White majority voted as a bloc, based on race, to eliminate the African American preferred candidate (Curtin, 2002). When the matter was taken to the federal court, the judge found no evidence that the White majority had voted as a block on racial grounds. This decision however appeared to be more of a political decision than one based on law. Another important point expressed by the author is that the judiciary should refrain from the legislative process of the council, except in situations where such legislation process seems to infringe on the rights of individuals to vote. The judiciary should have no other role in the political process of enacting laws apart from that of protecting people’s rights. In the case of the council of Niagara Falls, the legislative process did not seem to violate the one person-one vote principle and the judge therefore had no business involving himself in resolving it. The judge’s decision seemed to be interfering with a political process. Every society has its own culture and traditions that are different and unique from those of other societies. These cultures and traditions affect to a greater extent the worldviews of the individuals and how they conduct themselves in different situations. Cultural relativism demands that we do not judge other people’s cultures and traditions based on our own cultures. No culture is particularly